"Cools Instantly - When activated with water this towel cools to 30 degrees below average body temperature in seconds. Activate quickly in 3 steps - soak, wring out and snap it. The unique cooling system uses moisture from the towel to draw the sweat away from your skin to keep you cool. 
 
Multipurpose Sports Towel - This towel can also stay chilled for up to 3 hours (depending on conditions). No chemicals are used in the making of the cooling towels so it perfect for both kids and adults during outdoor activity, indoor exercise, fever or headache therapy, heatstroke prevention, sunscreen protection, and cooling while absorbing.
 
Carrying Pouch With Carabiner Clip - With the waterproof plastic pouch, it is easy to carry this cooling towel on a rock climb, golf trip, Crossfit training, etc. The storage pouch comes with a carabiner clip, making it an excellent gift for all ages. The clip makes it convenient to attach the cooling towel to your belt bag or backpack while travelling.
 
Random Colors - Colours will be shipped at random."
 
The above wording is from Onewind; more information is on their website. The price is for one towel in a pouch with a clip.